Creative Giant is a strategy-first branding and digital design studio in Norwich. We apply strategic thinking and design expertise to help companies, large and small, to create meaningful, brand driven experiences across digital, print and social.

So, if your brand is not a logo design, product, service or identity system then what is it?

Consider how you think about other brands you like: why do they matter to you; what makes them special and the BIG question – how do they make you feel?



We posted this content strategy tip a few weeks back on a few of our social feeds and I want to go a bit deeper into what this means and how thinking in this way can help you engage with your customers more effectively.