Your brand is not a logo design, a visual identity or the products you sell

So, if your brand is not a logo design, product, service or identity system then what is it?

Consider how you think about other brands you like: why do they matter to you; what makes them special and the BIG question – how do they make you feel?

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Content Strategy Tip – Know your customers well enough that you could buy them the perfect present!

We posted this content strategy tip a few weeks back on a few of our social feeds and I want to go a bit deeper into what this means and how thinking in this way can help you engage with your customers more effectively.

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