Monthly Archives: October 2017

brand is not a logo design. we explain how to understand and craft a brand personality.

Your brand is not a logo design, a visual identity or the products you sell

So, if your brand is not a logo design, product, service or identity system then what is it?

Consider how you think about other brands you like: why do they matter to you; what makes them special and the BIG question – how do they make you feel?



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