Strategy

Why should customers care

What do your customers really want and what makes them choose your brand over others? Design without customer understanding, user experience or an effective strategy in place is like giving people the answer without asking them the question. We can’t assume we know best.

Being a designer is no longer enough! We need to be the design thinker and play a smarter game.

What if we don’t design anything until we really listen to what your audience needs? After all, we’re designing for your customers right?

What if we really listen to your business problems, goals and objectives first, and not just wait for our turn to talk. Only then are we able to discover what you really need from your design agency and understand how we may begin to help you.

So how do we help you?

Creative Giant is a strategy first design studio, our brand UX process is the strategy for your strategy – It’s a collaborative discovery process that allows us the space to be curious while building the foundations for smarter design.

Our focus is to help brands connect with their customers in the most meaningful way possible. We approach every problem by understanding the people you’re trying to reach first, using the filter of your customers in order to design through their eyes.

Our design thinking is based off the needs of your audience and your business goals. We help to identify your tribe, understand what they need, feel and say and then use these insights to develop strategies that help to build stronger emotional connections with kind of customers you want more of.

What’s the process look like?

Our brand strategy workshops can be as swift as a half day session or can run over multiple days. They allow us to collaborate with our clients at the earliest stage possible and align you and Creative Giant as one team.

During the discovery process we take a deep dive into your brand and business world, audit existing initiatives, explore competitor activity and gather key customer insights, along with your input, to uncover unexpected answers and capture potential creative opportunities.

This open environment allows us to hear all the voices, inform future creative direction and help accelerate the design process. The result is a bullet proof, insight led creative strategy that builds alignment, improves accuracy and delivers the clarity that helps you connect effectively with your audience and build a brand they’ll love and share.