BBL Family Law | Website Design
BBL Family Law in Norwich briefed Creative Giant with the challenge of creating a look and feel for their website design, www.bblfamilylaw.com, which allowed them to appeal to a wide client base while not alienating anyone.
Their clients come from all walks of life, so the target audience was a key element to this project, requiring a strategy which was wide reaching and appealing to everyone.
Creative Giant developed a series of line drawn illustrations that became the backbone of the visual identity for the website and brand. Each drawing depicted different scenarios which allowed BBL Family Law to convey the message of being able to help in any situation and evoked a feeling of a supportive and approachable service.
These illustrations were then implemented into the website design and final content managed site. Creative Giant also revisited page designs, simplifying layouts and creating a more methodical feel to the end design.