Gin Label Design For The Oxford Botanic Gardens
Creative Giant was commissioned by The Oxford Artisan Distillery (TOAD) to help create a gin label design for The Oxford Botanic Gardens.
The Inspiration behind the product – ‘Oxford Physic Gin’ – is the oldest catalogue of plants at the PhySicke (physic) Garden (1648). Created by Jacob Bobart the Elder in 1648, TOAD is the only distiller in the world allowed access to this ancient catalogue and the Botanic Gardens.
As with all branding projects we take on, we got busy understanding our clients world and the needs and behaviours of their target audience. On-site visits to the TOAD distillery followed, (it’s a hard life hey), and the Botanic Gardens, to meet with the team, check out the sacred catalogue up close and experience the gardens first hand.
Through our discovery insights and strategic thinking we were able to quickly define meaningful and appropriate brand attributes which helped to inform the design and evoke the essential feelings and brand takeaways required from this premium gin.
The final design combines authentic wood type with shapes and illustrations inspired directly from the garden. Printed on appropriately textured paper stock we blended the past with the modern day in order to create a label design that not only does the liquid justice but allows the entire brand essence to combine and celebrate the history of the university’s extraordinary botanic garden.
The result is Oxford Physic Gin, a unique artisanal gin rooted in botanicals, twenty five in total, with many sourced directly from the Botanic Gardens. Made from Heritage Grain and sustainably produced, the brand, and packaging reinforces the super-premium nature of the product and craft distilling.