Designing a logo, brochure and website
Creative Giant was tasked with designing a logo, brochure and website for the Greater Norwich Growth Board (GNGB) to appeal to private investors and bring investment into the area.
The brochure was to accompany the GNGB team to MIPIM, an international exhibition and conference for property professionals and investors. MIPIM is a prime opportunity for investors to meet project teams, discuss projects and do business.
It is an important event to attend to raise awareness of the investment opportunities Greater Norwich has to offer, and to sell the area as an attractive, vibrant place to come and do business.
We were also commissioned to provide the copy for the brochure. We worked closely with the GNGB team and its partners to fully understand the offer, and to deliver the copy in a methodical manner with the appropriate tone.
We felt there was a huge opportunity to offer greater long-term value and so a more campaign-based approach to the brand developed. We helped to shift the focus away from what the GNGB is, to approach the brochure in a more audience led way, selling the specific opportunities on offer.
The logo was inspired by Norwich Market, historically a place of trade and business. This inspiration fed into shape and colours too. Playing on the ‘greater’ concept we developed headlines for the brochure which followed the strategy of a campaignable idea, shapes and colour from the logo influencing the page design, along with use of big lifestyle led images and recognisable brands to help deliver trust from those already investing in the city.
Selected photography by Eastern Lightcraft.