Logo Design & Branding for the Mash Tun
Creative Giant was recently tasked with the logo design & branding for the Mash Tun & Gin Palace in Norwich. This new venture from the guys over at Redwell Brewery celebrates the craft beer movement that is heavily sweeping the UK right now, as well as delivering a unique and decadent Gin Palace upstairs, along with a pop up kitchen at weekends.
The brief required a multi purpose logo that allowed the two brands to work in partnership, while allowing the freedom for them to also sit apart when required. The final idea delivers the message that the Gin Palace is located upstairs, something the client was very keen to get across, while still working as a solid unit in terms of design.
We also implemented the brand across menus, flyers, social media, signage, and a fun beer board that allows the typography to come alive.
The pub itself is a massive space, and the bespoke design for the bar downstairs works well creating the feel of a mash tun, on top of the bar is a unique, and pretty rare for the UK, hop infuser, which filters the beer through added ingredients such as hops, fruit, coffee and sometimes chocolate (these change weekly). The 21 glass beer taps all allow the customer to see the beer before its served, again something unique to Norwich. Go take a look at a few of the pics from the launch night over on our blog page.
We’re ultra happy with the final result and watching the brand come alive and interact with its audience, feedback has been great all round from client and customers alike.